Industry
Bakery
Year
2023
Echte Bakkers
Infusing a modern flavor into the web experience of a Dutch bakery guild.
Background information
Client
Echte Bakkers
Timespan
+-
1 month
Services
Webdesign
Agency
Muntz
Scope
Echte Bakkers is a renowned association of artisanal bakeries in the Netherlands. Our goal was to create an online platform that would capture the essence of the Echte Bakkers brand while providing affiliated bakeries with their own website.
Refreshed styling
The website makes use of colors and shapes strongly associated with the brand. The shape of the badge logo is used as a container for certain images. These give the website a refreshed look while still being recognizable to the established Echte Bakkers brand.
Entrepreneurs
Each entrepreneur got their own website, blending the overarching style of ‘Echte Bakkers’ with their individual branding.
Before and after.
The refreshed design ensures a cohesive online presence while making it easier for visitors to navigate and find the information they need quickly.
The final prototype of the main website.
Personal note
What I really enjoyed about working on in this project was the discovery of hidden shapes within the established branding. By incorperating these shapes and putting them to new use, I believe the brand got a really refreshing overall looking look & feel.
